On Wednesday, Aug 12, the attractions of the 4th S\u00e3o Paulo Design Weekend open to the public. Until next Sunday, more than 140 architecture, art and design events will take place throughout the capital of S\u00e3o Paulo. Sindm\u00f3veis Bento Gon\u00e7alves will have a 500-square-meter exhibit area for lectures and business meetings at the Jockey Club in S\u00e3o Paulo, at the Art Design Village. This initiative aims to further strengthen design as a competitive advantage for the furniture industry. Sal\u00e3o Design will be the highlight of this space, with the first exhibition of award-winning and finalist products out of Serra Ga\u00facha. Taking place in the center of the main Brazilian events focused on decoration, design and business, the award, which is already considered the largest of its kind in Latin America, gains more notoriety. The exhibition will showcase 64 products and the award ceremony will take place tonight \u0096 right after the international seminar \u0093The form follows the material\u0094, with lectures given by three important designers who research new materials for the furniture industry: Italian Clino Trini Castelli, Chilean Cristian Dom\u00ednguez and Brazilian Brunno Jahara. Sponsored by Berneck, the Sal\u00e3o Design award has been held since 1988 totaling 12,058 products registered by students, professionals and manufacturing companies. Registrations for the 20th edition are open at www.salaodesign.com.br.. \u00a0 Design for export In a partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil)\u00a0and Sindm\u00f3veis, the Jockey Club S\u00e3o Paulo also hosts the first exhibition of Projeto Raiz pieces, aimed at the export of design service. This project resulted from the Design Challenge, an initiative developed over the past year with studios aimed to provide experience in developing products from the perspective of an American team. The initiative resulted in a collection that represents the diversity of the Brazilian designer furniture consisting of 44 products of 18 design studios \u0096 21 of these products are part of the exhibition. Besides the exhibition of products, 18 design studios will also have the opportunity to present their work to American guests in business meetings held on August 12 and 13 during a special Buyer\u0092s Project \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
The program will be held in a 500-square-meter exhibit area in the S\u00e3o Paulo Jockey Club featuring shows, seminar and business meetings.<\/p>\n","protected":false},"author":3,"featured_media":1530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[31],"tags":[],"class_list":["post-4116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\n