{"id":4125,"date":"2015-10-07T00:00:00","date_gmt":"2015-10-07T03:00:00","guid":{"rendered":"https:\/\/www.movelsul.com\/en\/sem-categoria\/noticias\/movelsul-brasil-prepares-its-20th-show\/"},"modified":"2020-02-09T11:20:20","modified_gmt":"2020-02-09T14:20:20","slug":"movelsul-brasil-prepares-its-20th-show","status":"publish","type":"post","link":"https:\/\/www.movelsul.com\/en\/imprensa\/noticias\/movelsul-brasil-prepares-its-20th-show\/","title":{"rendered":"Movelsul Brasil prepares its 20th show"},"content":{"rendered":"

Movelsul Brasil is present in the entire furniture universe of the country<\/strong><\/h2>\n

Movelsul<\/a> Brasil is present in the entire Brazilian furniture industry. Manufacturers, retailers and consumers are connected by the fair, which works as a real thread bringing the ends together. Celebrating its 20th anniversary in 2016, the event has been organized by Sindm\u00f3veis<\/a>\u00a0Bento Gon\u00e7alves since 1977. The show communication campaign has been already launched strengthening its importance for the sales planning of the factories, for the creation of a retail product mix and for the homes throughout Brazil.<\/p>\n

The furniture fair at Movesul Brasil<\/strong><\/h2>\n

To represent this special date, the fair management invited design studios to develop exclusive pieces that represent number 20. The challenge was accepted by \u00a0Ye Industrial Design, Bento Gon\u00e7alves; Mameluca, Rio de Janeiro; and Tina e Lui, Porto Alegre. The furniture created voluntarily will illustrate ads for the fair and decorate a commemorative space at the entrance hall of the show. In addition to the campaign illustrated with the pieces of the three studios, a series of initiatives will start to be developed in January in Bento Gon\u00e7alves, reminding the community of the importance of the furniture sector and the trade fair for the development of the city.<\/p>\n

The President of the Sindim\u00f3veis Henrique Tecchio, points out that the furniture sector has had other moments of crisis, some even worse than the current one. According to him, it is precisely at such times that entrepreneurs must overcome problems, investing in the establishment of closer relationships with shopkeepers and face-to-face negotiations. Moreover, trade fairs are still an important promotional channel for the industry as they are an invaluable tool to attract shopkeepers. “The participation of manufacturing companies in Movelsul means reliability to shop owners, a business with successful sound management that delivers products. It is a response to the market and it means that there are indeed companies prepared for the economic recovery. Take for example the American crisis. Those businesses that stopped investing during the recession did not survive the economic collapse,” he said. \u00a0<\/p>\n

More about the\u00a0<\/strong>furniture fair<\/strong><\/h2>\n

Along the years, Movelsul Brasil has featured more than 1,500 exhibiting companies. The first show took place in 1977, the year when the furniture industry established itself as the major economic activity in the Bento Gon\u00e7alves. The 1st Amostra do Mobili\u00e1rio in Bento Gon\u00e7alves brought together 24 local furniture manufacturers. In 1988, the fair was named Movelsul, having more than 100 exhibitors<\/a>. This year also saw the first Sal\u00e3o Design<\/a>, which will celebrate its 20th event in 2016 since it is held annually after the creation of Casa Brasil.<\/p>\n

Over the past 10 years, Movelsul Brasil went international and adopted a 20-year strategic plan. In 2012, the fair divided exhibitors by product type, following the model used by major trade fairs in the world, such as the Salone Internazionale Del Mobile and IMM Cologne. This \u00a0configuration optimizes the time attendees spend at the fair, enhancing the purchasing power and decision making of shopkeepers.<\/p>\n

In 2016, Movelsul Brasil is expected to have 200 exhibitors of products for:<\/h3>\n