{"id":4136,"date":"2016-02-15T00:00:00","date_gmt":"2016-02-15T02:00:00","guid":{"rendered":"https:\/\/www.movelsul.com\/en\/sem-categoria\/noticias\/the-20th-movelsul-brasil\/"},"modified":"2020-02-09T10:39:28","modified_gmt":"2020-02-09T13:39:28","slug":"the-20th-movelsul-brasil","status":"publish","type":"post","link":"https:\/\/www.movelsul.com\/en\/imprensa\/noticias\/the-20th-movelsul-brasil\/","title":{"rendered":"The 20th Movelsul Brasil"},"content":{"rendered":"

Brazilian furniture and accessories manufacturers are at Movelsul Brasil<\/strong><\/h2>\n

Brazilian manufacturers of furniture and accessories will be in Bento Gon\u00e7alves from March 14 – 18, 2016 to exhibit their new products to the retail market during the 20th Movelsul Brasil. Big brands have confirmed their participation in the fair, which expects to receive more than 30,000 trade visitors to the five-day event, in addition to generate business estimated at $ 300 million in a 12-month horizon.<\/p>\n

Sponsored by Duratex, Renner Sayerlack and Banrisul, the fair has conducted a communication campaign that strengthens its presence in the factories\u0092 sales planning, in the creation of a product mix for the retail market and in households throughout Brazil, with the slogan “Movelsul Brasil, in your life for 20 shows.” Promoted since 1977 by Sindm\u00f3veis Bento Gon\u00e7alves, the event connects manufacturers, retailers and consumers every two years, acting as a real bridge for the woodworking industry.<\/p>\n

History of Movelsul Brasil<\/strong><\/h2>\n

Along its history, Movelsul Brasil has had more than 1,500 exhibiting companies. The first fair was held during a period when the furniture sector became the main economic activity in Bento Gon\u00e7alves. The 1st Amostra do Mobili\u00e1rio of Bento Gon\u00e7alves brought together 24 furniture manufacturers based in the city. In 1988 the fair was named Movelsul featuring more than 100 exhibitors<\/a>. The same year also saw the first Sal\u00e3o Design<\/a>, which celebrates its 20 editions too, \u00a0since after the establishment of the fair Casa Brasil, it is held annually.<\/p>\n

Starting in 2000 Movelsul<\/a> Brasil went international carrying out the Buyer’s Project. In 2012, the show segmented the exhibitors by product type, following the model adopted by major trade fairs in world, such as the Salone Internazionale del Mobile and IMM Cologne. In this model, the visiting time is optimized, increasing the purchasing power and decision-making of shopkeepers visiting the show.
\nIn 2016, Movelsul Brasil expects to receive 200 exhibitors – manufacturers of furniture for:<\/p>\n