Sindm\u00f3veis Bento Gon\u00e7alves will have two 50-square meter booths during the next Salone Internazionale del Mobile (iSaloni) in Milan, Italy from April 12-17. This is the first participation of the association in the fair supported by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil)\u00a0 through the Raiz Project, which is part of Orchestra Brasil, a project that promotes the export of Brazilian designer\u0092s services. More than 300,000 professional visitors from 160 countries are expected to attend iSalone, the most important high-end furniture fair in the world. The Raiz Project exhibit area, located in pavilion 12, will showcase products designed by nine studios: Bruno Faucz, estudiobola, Guto Indio da Costa, Jader Almeida, Juliana Lluss\u00e1, Marta Manente, Paulo Alves, Ronald Scliar Sasson and S\u00e9rgio Fahrer. The Raiz Project will also have a relationship area at Brazil S\/A show, where DW! S\u00e3o Paulo Design Weekend and High Design \u0096 Home &Office Expo will promote its fair showcasing trends, innovation and launches of\u00a0 high-end furniture and will be the anchor for the Brazilian festival in August, 2016. For the first time the Raiz Project is focusing the marketing campaign of Brazilian events during the fair in Milan. The newsletter containing the action plan is available in the Revista Interni guide. Sindm\u00f3veis Bento Gon\u00e7alves has invested in design as a competitive advantage for the Brazilian furniture industry since 1988, when the Sal\u00e3o Design Award was established. During the 20 award competitions held to this date, Sal\u00e3o Design \u0096 the major product design award in Latin America – has received 12,588 entries. In 2007, Sindm\u00f3veis set up Casa Brasil, a high-end furniture show that as of this year will be held in S\u00e3o Paulo under a new name: High Design \u0096 Home &Office Expo. The action plan of the Raiz Project to promote the Brazilian furniture designers in the international market is aimed at the United States and includes a market research consultancy. This year, the project will take part in Maison&Objet Miami (May 10-13) and in ICFF New York (May 14-17).\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Raiz Project, supported by Apex-Brasil, will have a booth at Salone del Mobile Milano and a relationship area at the Brazil S\/A show<\/p>\n","protected":false},"author":3,"featured_media":1652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[31],"tags":[],"class_list":["post-4148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\n