Encouraging the internationalization of Brazilian designers, the Raiz Project, promoted by the Furniture Industry Association of Bento Gon\u00e7alves (Sindm\u00f3veis) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), takes part in the second High Design – Home & Office Expo, the largest design fair in Latin America. The event is the anchor of DW! – S\u00e3o Paulo Design Weekend that will take place from August 8-10 at the S\u00e3o Paulo Expo Exhibition & Convention Center. In the exhibition space of the project at the fair, six out of the 35 designers that participate in the initiative are representing the Brazilian design exhibiting their creations, namely Aristeu Pires, Carol Gay, ITENS by Ana Neute, Marta Manente, Ricardo Rangel and Studiopoli. \u00a0 In addition to the exhibition of products to the Brazilian market, the project holds the 1st\u00a0 International Business Meetings, an initiative that establishes a contact between Brazilian companies and major importers in this line of business. The goal is to explore the potential of the Brazilian designer’s service in regions of commercial interest, especially the American and European markets, and thus establish the first contact for future sales abroad. The short meetings will be held on August 8 and 9 in the morning at the VIP Lounge of the fair, with the participation of 9 buyers from around the world. Companies exhibiting at High Design Expo and the studios participating in the Raiz Project, even if they are not exhibitors, can participate. The action plan will continue on August 10 and 11. The international buyers will take a tour of the main showrooms owned by the member designers of the project based in S\u00e3o Paulo aiming to strengthen the qualified positioning of the Brazilian design service. The studios taking part in the initiative include ITENS, Fahrer, Paulo Alves, Noemi Saga Atelier, estudiobola, Carol Gay and Alessandra Delgado Design. The Raiz Project devises positioning strategies for the sector in the foreign market, enhances the use of contacts and commercial intelligence reports for the designers, promotes greater exchange of information and experiences between companies, and conducts the promotion development and the entry of these professionals into the priority markets offering them individual support. \u00a0 HIGH DESIGN \u0096 Home & Office Expo Date: August 8-10, \u00a02017\u00a0 Venue: S\u00e3o Paulo Expo Exhibition & Convention Center \u0096 Rod. dos Imigrantes, Km 1,5 Raiz Project (in the Sal\u00e3o Design Award booth) – Street C \u0096 Designer segment<\/p>\n","protected":false},"excerpt":{"rendered":"
Exhibition of Brazilian Design: The Raiz Project brings together international buyers and investors during High Design \u0096
\nHome & Office Expo<\/p>\n","protected":false},"author":3,"featured_media":1790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[31],"tags":[],"class_list":["post-4171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\n