{"id":4196,"date":"2018-02-06T00:00:00","date_gmt":"2018-02-06T02:00:00","guid":{"rendered":"https:\/\/www.movelsul.com\/en\/sem-categoria\/noticias\/the-raiz-project-promotes-the-brazilian-design-in-stockholm\/"},"modified":"2020-02-21T23:19:30","modified_gmt":"2020-02-22T02:19:30","slug":"the-raiz-project-promotes-the-brazilian-design-in-stockholm","status":"publish","type":"post","link":"https:\/\/www.movelsul.com\/en\/imprensa\/noticias\/the-raiz-project-promotes-the-brazilian-design-in-stockholm\/","title":{"rendered":"The Raiz Project promotes the Brazilian design in Stockholm"},"content":{"rendered":"<p>Organized by the Furniture Industry Association of Bento Gon\u00e7alves (Sindm\u00f3veis) and the Brazilian Trade and Investment Promotion Agency, (Apex-Brasil), the Raiz Project &#8211; an initiative to promote the internationalization of the <a href=\"https:\/\/www.raizproject.com\/designers\/\">national designers<\/a>, is starting this year&#8217;s activities with its road show in Europe. Following the success of the two events one held in Rome, Italy (June 2017) and the other in Paris, France (September 2017), the creations of 18 design studios will be exhibited in the capital of Sweden, Stockholm.<\/p>\n<h2><strong>Participants include:<\/strong><\/h2>\n<ul>\n<li>Studiopoli<\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/noemi-saga\">Noemi Saga<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/fahrer\/\"> Sergio Fahrer e Jack Fahrer<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/ndt-design\/\"> NDT Design<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/aristeu-pires\/\"> Aristeu Pires<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/paulo-alves\/\"> Paulo Alves<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/estudiobola\/\">Estudiobola<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/ronald-sasson\/\">Ronald Sasson<\/a><\/li>\n<\/ul>\n<h3><strong>ITENS<\/strong><\/h3>\n<ul>\n<li>Ana Neute<\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/jader-almeida-2\/\">Jader Almeida<\/a><\/li>\n<li>Leo Romano<\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/indio-da-costa\/\">Guto \u00cdndio da Costa<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/marta-manente\">Marta Manente<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/alessandra-delgado\/\">Alessandra Delgado<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/plataforma4\/\">Plataforma4<\/a><\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/carol-gay\/\"> Carol Gay<\/a><\/li>\n<li>Cristiano Valle<\/li>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/designers\/gustavo-martini\/\">Gustavo Martini\u00a0<\/a><\/li>\n<\/ul>\n<p>With the support of the Brazilian Embassy in Stockholm and the Ministry of Foreign Affairs, the event will take place from February 6-28 at the Alma Gallery, and is part of the official catalog of attractions of the Stockholm Design Week circuit. In addition to exhibiting the quality of the Brazilian characteristics, the event aims to establish the direct connection between designers, shopkeepers, manufacturers and investors for increasing their licensing and distribution chains in the European market.<\/p>\n<p>To inaugurate the exhibition, designers Camila Fix (Plataforama 4), Gustavo Martini and Ricardo Rodrigues (NDT Design), members of the Raiz Project, will present an overview of their careers and their main creations. Edson Busin, director of communications at Sindm\u00f3veis, will also take part in the ceremony, highlighting the value of Brazilian professionals and inviting attendees to visit <a style=\"text-decoration: none;\" href=\"https:\/\/www.movelsul.com\/en\/\">Movelsul Brasil<\/a>, the largest furniture fair in Latin America, from March 12-15, 2018 in Bento Gon\u00e7alves, which will feature <a style=\"text-decoration: none;\" href=\"http:\/\/www.salaodesign.com.br\/en\">Sal\u00e3o Design<\/a> a product design award as well as the Brazilian\u00a0 designers who will plan the VIP lounge of the show. The next initiative to be carried out by the Raiz Project will take place at the Movelsul Fair, featuring a buyer&#8217;s project and an image project and afterwards, during the Design Week in Milan and the traditional ISaloni in April.<\/p>\n<h2><strong>About the Raiz Project\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/h2>\n<p>The Brazilian culture has achieved international recognition and the Brazilian designer furniture has left its mark on the world&#8217;s leading design circuits. This is the perception of the Furniture Industry Association of Bento Gon\u00e7alves and the Brazilian Trade and Investment Promotion Agency, which, through the <a style=\"text-decoration: none;\" href=\"https:\/\/www.raizproject.com\/\">Raiz Project<\/a>, encourage the generation of business for design studios that are prepared to operate in the international scene and with interest in the North American and European markets.<\/p>\n<p>Based on an action plan aimed at entering the international market, the Raiz Project intensifies positioning strategies in the foreign market, provides designers with\u00a0 contacts and reports from commercial intelligence, promotes a bigger share of information and experience among the companies, conducts the promotion advancement and the entrance of furniture designers into the priority markets with all the required support and the segmentation of the group according to their level of internationalization.<\/p>\n<p><a style=\"text-decoration: none;\" href=\"http:\/\/www.sindmoveis.com.br\/portal\/en\">Sindm\u00f3veis<\/a> Bento Gon\u00e7alves has invested in design as a competitive edge for the Brazilian furniture industry since 1988, with the establishment of the Sal\u00e3o Design Award. Later, in 2007, Sindm\u00f3veis set up Casa Brasil, a high-end <a style=\"text-decoration: none;\" href=\"https:\/\/www.movelsul.com\/en\/furniture-fair\/\">furniture fair<\/a> that as of 2016 has been held in S\u00e3o Paulo under a new name: High Design &#8211; Home &amp; Office Expo.<\/p>\n<h2><strong>Raiz Project Exhibition &#8211; Stockholm\u00a0<\/strong><\/h2>\n<p>Date: February 6 &#8211; 28, 2018 Monday to Friday\u00a0 12pm\u00a0 6 pm<\/p>\n<p>Venue: Alma Gallery\u00a0 Nybrogatan 8, 114 34 Stockholm &#8211; Sweden<\/p>\n<p><a href=\"http:\/\/www.raizproject.com\/\">www.raizproject.com<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/raizprojectoficial\">www.facebook.com\/raizprojectoficial<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/raizproject\/?hl=en\">@raizproject<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the success of the events held in the Brazilian embassy in Rome and in Paris, the creations of 18 design studios will be exhibited in the capital of Sweden until February 28.<\/p>\n","protected":false},"author":3,"featured_media":1925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[31],"tags":[],"class_list":["post-4196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Raiz Project promotes the Brazilian design in Stockholm - Movelsul<\/title>\n<meta name=\"description\" content=\"Sindm\u00f3veis and Apex-Brasil, the Raiz Project - an initiative to promote the internationalization of the national designers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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