{"id":4219,"date":"2019-03-18T00:00:00","date_gmt":"2019-03-18T03:00:00","guid":{"rendered":"https:\/\/www.movelsul.com\/en\/sem-categoria\/noticias\/sindmoveis-will-launch-movelsul-brasil-2020-marketing-campaign-during-fimma-brasil\/"},"modified":"2020-02-05T21:20:30","modified_gmt":"2020-02-06T00:20:30","slug":"sindmoveis-will-launch-movelsul-brasil-2020-marketing-campaign-during-fimma-brasil","status":"publish","type":"post","link":"https:\/\/www.movelsul.com\/en\/imprensa\/noticias\/sindmoveis-will-launch-movelsul-brasil-2020-marketing-campaign-during-fimma-brasil\/","title":{"rendered":"Sindm\u00f3veis will launch Movelsul Brasil 2020 marketing campaign during FIMMA Brasil"},"content":{"rendered":"

The countdown to Movelsul Brasil 2020 has started<\/strong><\/h2>\n

One year to go before the largest furniture trade show in Latin America for the shopkeepers and importers, the\u00a0 Furniture Industry Association of Bento Gon\u00e7alves (Sindm\u00f3veis) has intensified its preparations for the next fair. During Fimma Brasil 2019, on March 27, Sindm\u00f3veis<\/a> will presents its public communication campaign for the next Movelsul Brasil, kicking off action plans to attract national and international visitors. The communication strategy for Movelsul Brasil 2020, developed by Rep\u00fablica das Ideias agency, is continuing the campaign developed for the 2018 show, focusing on the great competitive edge it has in relation to other events: Bento Gon\u00e7alves surrounding area.<\/p>\n

Its “furniture terroir” is translated by the motto “Design is in our nature, which will permeate the visual identity of the fair and its advertising campaign. The president of Sindm\u00f3veis, Vinicius Benini, points out that organizing Movelsul Brasil is always a great challenge for the association. Strengthening the fair brand by highlighting local attributes is, according to him, a strategy that values both the experience of the promoting association and the hospitality characteristics Bento Gon\u00e7alves has showed over the 42 years the fair has been held. According to him, Movelsul Brasil contributes to the development of the national furniture industry, in terms of business generation, internationalization strategies and design promotion. Moreover, it also helps to consolidate our city as a tourist destination.<\/p>\n

“It’s a great value chain that Sindm\u00f3veis articulates very seriously and I’m sure we will see growth in 2020,” says Vinicius Benini. By March 2019, Movelsul Brasil 2020 had already sold 60% of its exhibit space. An intense program of concurrent projects has been planned involving more than 200 exhibitors<\/a> and visitors. Promoted by Sindm\u00f3veis Bento Gon\u00e7alves since 1977, it is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment for the furniture fair<\/a>, decoration and accessories industry. In addition to the participation of qualified Brazilian shopkeepers and importers, Movelsul Brasil has a strong international positioning in target markets of the Brazilian furniture industry.<\/p>\n

More about Movelsul Brasil Along its history<\/strong><\/h2>\n

Movelsul Brasil<\/a> has featured more than 1,700 exhibiting companies. The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gon\u00e7alves. \u00a0The 1st Mostra do Mobili\u00e1rio in Bento Gon\u00e7alves brought together 24 furniture manufacturers based in the city. More than 200 exhibitors are expected to take part in the next show. The fair is held every two years, exhibiting products for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, living and dining rooms in addition to household appliances, rugs, upholstery and mattresses. In 2020, Movelsul Brasil will be held from March 16 to 19 at Parque de Eventos in Bento Gon\u00e7alves. \u00a0 Launching of Movelsul Brasil 2020 marketing campaign Date: March 27 (Wednesday) Time: 6 pm Venue Hall of Pavilion A during FIMMA Brasil Where: Parque de Eventos in Bento Gon\u00e7alves (Alameda Fenavinho, 481) \u00a0 Registration required for press officers at https:\/\/www.fimma.com.br\u00a0 \u00a0<\/p>\n

For more information on furniture fair<\/a>:<\/strong><\/p>\n

www.movelsul.com\/en<\/a><\/p>\n

www.facebook.com\/movelsul.brasil<\/a><\/p>\n

www.instagram.com\/movelsulbrasi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Communication strategy follows the motto used since the last show, enhancing the value Bento Gon\u00e7alves as a business and leisure destination<\/p>\n","protected":false},"author":3,"featured_media":2069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[31],"tags":[],"class_list":["post-4219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nSindm\u00f3veis will launch Movelsul Brasil 2020 marketing campaign during FIMMA Brasil - Movelsul<\/title>\n<meta name=\"description\" content=\"Movel Sul Brasil, the furniture fair, providing a sales and image enhancement environment for the furniture fair, decoration and accessories industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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