In addition to the exhibition, the booth will have business meetings between guest importers and designers who participate in the Raiz Project for the internationalization of Brazilian designers.<\/p>\n
High Design Expo will be held from August 21 – 23 and Sindm\u00f3veis has renewed its partnership with the fair for this year’s fair taking place at S\u00e3o Paulo Expo. The Sal\u00e3o Design Award, Latin America’s major furniture design award, will once again have a booth at the fair showcasing award-winning pieces from past editions that are currently on the market, in addition to promoting registrations for the next competition whose deadline is September 5, 2019.<\/p>\n
The exhibition will feature 13 products signed by designers such as Daniel Simonini, Guto Indio da Costa, Jader Almeida and Paulo Alves. Moreover, the booth will host business meetings between guest importers and designers who take part in the Raiz Project, an initiative of Sindm\u00f3veis in partnership with Apex-Brasil to internationalize Brazilian designers.<\/p>\n
According to the president of Sindm\u00f3veis, Vinicius Benini, the actions carried out by Sindm\u00f3veis at High Design Expo are part of the association’s initiatives to enhance design – either through the Brazilian furniture design award or through actions aimed at the foreign market. The Raiz Project aims to broaden the market’s perception of Brazilian furniture and, consequently, to expand the conditions of Brazilian companies to export value-added products. “Undoubtedly, the greatest global competitive edge of Brazilian furniture today comes from the increasingly valued attributes of design and innovation,” he says. \u00a0<\/p>\n