{"id":4143,"date":"2014-03-27T00:00:00","date_gmt":"2014-03-27T03:00:00","guid":{"rendered":"https:\/\/www.movelsul.com\/es\/sem-categoria\/noticias\/mayoria-de-los-expositores-de-movelsul-ya-produce-para-la-clase-media\/"},"modified":"2020-02-02T11:58:52","modified_gmt":"2020-02-02T14:58:52","slug":"mayoria-de-los-expositores-de-movelsul-ya-produce-para-la-clase-media","status":"publish","type":"post","link":"https:\/\/www.movelsul.com\/es\/imprensa\/noticias\/mayoria-de-los-expositores-de-movelsul-ya-produce-para-la-clase-media\/","title":{"rendered":"Mayor\u00eda de los expositores de Movelsul ya produce para la clase media"},"content":{"rendered":"<h2><strong>Movelsul Brasil 2014, mayor feria de muebles<\/strong><\/h2>\n<p>Sondeo realizado a pedido de Sindm\u00f3veis revela perfil del nuevo consumidor<br \/>\nCon el objetivo de entender el impacto de la nueva clase media para expositores de Movelsul 2014, el Sindicato de las Industrias del Mobiliario de Bento Gon\u00e7alves (<a style=\"text-decoration: none;\" href=\"http:\/\/sindmoveis.com.br\/portal\/es\/\">Sindm\u00f3veis<\/a>) solicit\u00f3 un sondeo con 100 empresas presentes en la <a style=\"text-decoration: none;\" href=\"https:\/\/www.movelsul.com\/es\/feria-de-muebles\/\">feria de muebles<\/a>. Adem\u00e1s de novedades presentadas durante el evento, la investigaci\u00f3n traz\u00f3 un perfil del consumidor de las industrias entrevistadas.\u00a0<\/p>\n<h2><strong>70% de las empresas venden muebles para la clase media<\/strong><\/h2>\n<p>Las entrevistas apuntaron que cerca de 70% de las empresas venden muebles para la clase media, siendo que por lo menos 20% definen su target como clase C. Focalizados en ese p\u00fablico, algunos expositores declaran tener l\u00edneas espec\u00edficas para atender ese nicho de mercado. Artefama, de Santa Catarina, por ejemplo, pas\u00f3 a producir muebles volcados para la clase media a partir de 2012, en la \u00faltima edici\u00f3n de <a style=\"text-decoration: none;\" href=\"https:\/\/www.movelsul.com\/es\/\">Movelsul Brasil<\/a>.<\/p>\n<p>Algunas empresas, inclusive, entienden que las inversiones en l\u00edneas m\u00e1s populares generan resultados no alcanzados con ning\u00fan otro segmento del consumo, como las clases A y B. Pensando en el deseo de la nueva clase media, las industrias vienen apostando, principalmente, en maquinaria y tecnolog\u00eda. Adem\u00e1s de ello, buscan nuevas materias primas, calificaci\u00f3n de personal, investigaci\u00f3n de tendencias y contrataci\u00f3n de dise\u00f1adores.<\/p>\n<h2><strong>Sur y Sureste concentren el mayor volumen de ventas de los expositores<\/strong><\/h2>\n<p>Aunque las regiones Sur y Sureste concentren el mayor volumen de ventas de los <a style=\"text-decoration: none;\" href=\"https:\/\/www.movelsul.com\/es\/expositor\/\">expositores<\/a> o\u00eddos, 80% de ellos relatan nuevas y crecientes ventas para el Nordeste. Esa es la regi\u00f3n del pa\u00eds que m\u00e1s gan\u00f3 nuevos consumidores en la \u00faltima d\u00e9cada, cuando 26% de la poblaci\u00f3n nordestina entr\u00f3 para ese grupo. Consumidores que antes se preocupaban apenas con precio, hoy llevan en consideraci\u00f3n confort y est\u00e9tica.<\/p>\n<h2><strong>Movelsul Brasil<\/strong><\/h2>\n<p>En ese sentido, Movelsul Brasil es una feria de negocios y tendencias reconocida principalmente por la industria de porte mediano. Para estos, es una oportunidad tener sus productos expuestos para compradores de todo Brasil., Am\u00e9rica Latina y dem\u00e1s pa\u00edses participantes. El evento, que fue hasta el d\u00eda 28, tambi\u00e9n es percibido como un chance para establecer contactos pr\u00f3ximos y productivos con diferentes compradores, siendo que muchos relatan que all\u00ed se inician asociaciones duraderas con la red de ventas al por menor.<\/p>\n<p><strong>Para informaciones sobre la <a style=\"text-decoration: none;\" href=\"https:\/\/www.movelsul.com\/es\/feria-de-muebles\/\">feria de muebles<\/a>:<\/strong><\/p>\n<p><a href=\"http:\/\/www.movelsul.com.br\/\" data-cke-saved-href=\"http:\/\/www.movelsul.com.br\/\">movelsul.com.br<\/a><\/p>\n<p><a href=\"http:\/\/www.facebook.com\/movelsul.brasil\" data-cke-saved-href=\"http:\/\/www.facebook.com\/movelsul.brasil\">facebook.com\/movelsul.brasil<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/movelsulbrasil\/\">instagram.com\/movelsulbrasil\/<\/a><\/p>\n<p>Informaciones para la prensa:<\/p>\n<p>Ana Carolina Azevedo | imprensa@sindmoveis.com.br | 54 99938-7897 2102-6800<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de entender el impacto de la nueva clase media para expositores de Movelsul 2014, el Sindicato de las Industrias del Mobiliario de Bento Gon\u00e7alves (Sindm\u00f3veis) solicit\u00f3 un sondeo con 100 empresas presentes en la feria. Adem\u00e1s de novedades presentadas durante el evento, la investigaci\u00f3n traz\u00f3 un perfil del consumidor de las industrias entrevistadas.<\/p>\n","protected":false},"author":1,"featured_media":1331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[27],"tags":[],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mayor\u00eda de los expositores de Movelsul ya produce para la clase media - Movelsul<\/title>\n<meta name=\"description\" content=\"Con el objetivo de entender el impacto de la nueva clase media para expositores de Movelsul 2014, el Sindm\u00f3veis solicit\u00f3 un sondeo con 100 empresas\" \/>\n<meta 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