{"id":4263,"date":"2017-08-21T00:00:00","date_gmt":"2017-08-21T03:00:00","guid":{"rendered":"https:\/\/www.movelsul.com\/es\/sem-categoria\/noticias\/high-design-expo-marcas-contenido-y-negocios\/"},"modified":"2020-08-20T20:34:08","modified_gmt":"2020-08-20T23:34:08","slug":"high-design-expo-marcas-contenido-y-negocios","status":"publish","type":"post","link":"https:\/\/www.movelsul.com\/es\/imprensa\/noticias\/high-design-expo-marcas-contenido-y-negocios\/","title":{"rendered":"High Design Expo: marcas, contenido y negocios"},"content":{"rendered":"<p>La segunda edici\u00f3n de HIGH DESIGN \u0096 Home &amp; Office Expo ocurri\u00f3 entre los d\u00edas 08 y 10 de agosto, en S\u00e3o Paulo Expo como un evento ancla de la consolidada semana de dise\u00f1o de S\u00e3o Paulo (DW! S\u00e3o Paulo Design Weekend). Con tres d\u00edas de duraci\u00f3n, la feria registr\u00f3 un aumento de 20% de visita y la renovaci\u00f3n para 2018 sucedi\u00f3 in loco por la primera vez. Otro diferencial de esta edici\u00f3n fue la realizaci\u00f3n de la primera ronda de negocios entre dise\u00f1adores brasile\u00f1os e importadores. La acci\u00f3n, promovida por el Sindicato de las Industrias del Mobiliario de Bento Gon\u00e7alves (Sindm\u00f3veis) con apoyo de Apex-Brasil, cont\u00f3 con reuniones realizadas en dos d\u00edas, las cuales totalizaron m\u00e1s de 100 rondas.<\/p>\n<p>Con aumento de 30% (tanto en \u00e1rea, como de marcas expositoras) con relaci\u00f3n al estreno del evento el a\u00f1o pasado, m\u00e1s de 16 mil visitantes tuvieron la oportunidad de ver todos los lanzamientos, entre mobiliario, iluminaci\u00f3n, alfombras, papeles de pared, muebles proyectados y soluciones para \u00e1reas corporativas, presentados por m\u00e1s de 100 marcas.<\/p>\n<p>El punto alto de HIGH DESIGN 2017 fue la valoraci\u00f3n del dise\u00f1o brasile\u00f1o, evidenciada por la presencia de cerca de 150 profesionales que firmaron piezas expuestas en muchos stands. EL STUDIO HIGH reafirm\u00f3 el posicionamiento de la feria como una de las principales propulsoras de nuevos dise\u00f1adores al presentar trabajos de 20 estudios de dise\u00f1o, entre j\u00f3venes y renombrados talentos.<\/p>\n<p>Una de las premisas de la feria siempre fue propiciar a los visitantes experiencias presenciales \u00fanicas, in\u00e9ditas y exclusivas. Misi\u00f3n cumplida con \u00e9xito por medio de la programaci\u00f3n de peso de las \u00e1reas destinadas a los debates de asuntos que tienen influencia en el mercado de arquitectura, dise\u00f1o y negocios. Durante los tres d\u00edas del evento, quien pas\u00f3 por HIGH DESIGN pudo escoger e asistir algunos de los m\u00e1s de 50 talks que abordaron temas relevantes y tuvieron como participantes profesionales como Jader Almeida, Ana Neute, Fernando Prado, Sergio Matos, Guto Requena, Aristeu Pires, Fernanda Marques, Suite Arquitectos, Fabio Morozini, Ruth Zein, Christina Harmoui, Rodrigo Jorge y Fabio Bouilet, Cristina Wakamatsu, de LD Design;\u00a0 Mariana Orsi, Pedro Morais; CR2 Arquitectura y Casa 14 Arquitectura\u00a0 y Lucila Turqueto.<\/p>\n<p>Los eventos simult\u00e1neos reforzaron el concepto de HIG DESIGN 2017 en debatir y enaltecer todas las vertientes del dise\u00f1o contempor\u00e1neo: DW! S\u00e3o Paulo Design Weekend, el mayor festival urbano de Am\u00e9rica Latina realiz\u00f3 su 6\u00aa edici\u00f3n con el objetivo \u00a0de promover la cultura del dise\u00f1o; CONAD \u0096 Congreso Nacional de Dise\u00f1adores de Interiores, tradicional evento organizado por la Asociaci\u00f3n Brasile\u00f1a de Dise\u00f1adores \u00a0(ABD) desde 1996; 8\u00aa edici\u00f3n de Greenbuilding Brasil \u0096 Conferencia Internacional y Expo, principal evento de construcci\u00f3n sostenible de Am\u00e9rica Latina y la Muestra del Premio Sal\u00e3o Design, premiaci\u00f3n de dise\u00f1o de producto realizado por Sindm\u00f3veis desde 1988.<\/p>\n<p>Promovida por el Grupo Informa e idealizada por Summit Promo, HIGH DESIGN ya tiene fecha marcada para 2018, de 28 a 30 de agosto, y ser\u00e1, m\u00e1s una vez, una de las principales anclas del mayor festival urbano de dise\u00f1o de Am\u00e9rica Latina, DW!.<\/p>\n<p>HIGH DESIGN \u0096 Home &amp; Office Expo fecha de la tercera edici\u00f3n: 28 a 30 de agosto de 2018 Local: S\u00e3o Paulo Expo Exhibition &amp; Convention Center \u0096 Rodovia dos Imigrantes, Km 1,5 www.highdesignexpo.com\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segunda edici\u00f3n de la feria supera expectativas y  reafirma la posici\u00f3n de principal vitrina del dise\u00f1o brasile\u00f1o<\/p>\n","protected":false},"author":1,"featured_media":1807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[27],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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