The area surrounding Bento Gonçalves has a Furniture Terroir because it has unique conditions for the development of products related to this industry. The lush landscape of the valleys, the local cuisine, the hospitality, and the Italian immigration play an important role in the shaping of the city and Movelsul. The local furniture industry developed in a collaborative, innovative environment, where beauty frames everyday life, where the need to do more with less has shaped the minds of entrepreneurs. Design is a combination of beauty, collaboration, innovation and economy.
Based on this concept, Movelsul – the main furniture fair in Latin America – aims to generate business between the furniture industry and buyers from Brazil and abroad.

RELEVANCE IN BRAZIL AND LATIN AMERICA
Held since 1977 by Sindmóveis, Movelsul is proof that the furniture sector can break geographical barriers. Even taking place in the interior of Rio Grande do Sul, the event has established itself as the main furniture fair in Latin America for shopkeepers, retailers, and importers – considering area, number of exhibiting brands, and visitors. Architects, designers, and students from other segments linked to the furniture chain are also drawn to Movelsul Brasil to check out launches in furniture, mattresses, upholstered furniture, decor, and accessories up close.





