Two months remain until the 25th edition of Movelsul Brasil, the largest and most complete furniture fair in Latin America. From August 17 to 20, at the Parque de Eventos in Bento Gonçalves (RS), the main brands of the furniture sector will present their new releases to shopkeepers, architects, interior designers, specifiers, and importers from dozens of countries – creating a prosperous environment for business and relationship-building. To celebrate this historic edition, the Furniture Industry Syndicate of Bento Gonçalves, the entity that has organized Movelsul since 1977, brings news that enriches the visitors’ experience.
VARIETY OF EXHIBITORS
More than 200 national brands of mass-produced and custom-planned furniture, upholstery, mattresses, decoration, and services will show their solutions across five exhibition pavilions. The diversity of products caters to the most diverse audiences: from small stores to large retail chains, from interior designers to corporate segment specifiers. One of the highlights is Movelsul Conecta, in Pavilion E, which concentrates companies of custom-planned furniture, corporate furniture, decoration, and services such as project and management software.
RETAIL IN FOCUS
In 2026, the fair broadens its focus on the retail audience with novelties located in Pavilion A. The Varejo 360º stage will feature free lectures on e-commerce, sales, management, and marketing – in addition to market case studies. Supported by content partners Mercado Livre, Sebrae RS, and ExpoEcomm, confirmed names include Caio Camargo (Top 100 Global Retail Influencers), Marcelo Forma (Vice President of Bemol), Priscilla Bencke (expert in neuroarchitecture), and André Santos (Mercado Livre ambassador). The attractions are complemented by the VIP Lounge for shopkeepers to rest and network, and the Happy do Varejo – an exclusive event for guests aimed at fostering integration in a relaxed way.
FROM BRAZIL TO THE WORLD
Movelsul Brasil is a reference in export opportunities – so much so that, in 2025, it attracted visitors from over 40 countries. The International Lounge (in Pavilion A) will be a support point for all foreign visitors, and the organization will bring pre-selected importers who, besides visiting the event, will participate in relationship-building actions and immersion in one of the most important furniture hubs in Brazil. The partnership with Brazilian Furniture, a sectorial project by Abimóvel with ApexBrasil that will promote business rounds during the fair, complements Movelsul’s international scope.
ARCHITECTURE AND DESIGN
The main attractions for architects, interior designers, and product designers will be at Movelsul Conecta. The Salão Design Award exhibition, for example, will gather the finalist and winning products of the 27th edition of the most traditional furniture design contest in Brazil. The Arena do Conhecimento (Knowledge Arena), on the other hand, will feature lectures presented with the support of partners Club&Casa, Office Connection, Sala de Arquitetos, and Salão Design Award. Confirmed names include Bruna Galliano (color and trend research designer), Beto Cocenza (creator of Boomspdesign), Thais Trentin (architect at Workplace Arquitetura Corporativa), Zanini de Zanine (designer), among others.
ABOUT MOVELSUL BRASIL
Held since 1977 by the Furniture Industry Syndicate of Bento Gonçalves (Sindmóveis), Movelsul Brasil is a furniture fair for a professional audience (B2B) – gathering exhibitors of furniture (mass-produced and custom-planned), mattresses, upholstery, decoration, and services. The event is a reference for visiting shopkeepers, retail chains, corporate buyers, architects, designers, and importers.
SERVICE
What: 25th Movelsul Brasil
When: August 17 to 20, 2026, from 12 PM to 7 PM (on the last day, visits will end at 5 PM)
Where: Parque de Eventos of Bento Gonçalves/RS (Alameda Fenavinho, 481)
Accreditation, program, and more information: movelsul.com.br
Organized by: Furniture Industry Syndicate of Bento Gonçalves
Sponsorship: Bento Gonçalves City Hall
