Registration is now open for visitors to Movelsul Brasil, the leading business trade fair for the Latin American furniture industry (available at www.movelsul.com/en/). The 25th edition of the event will take place from August 17–20, 2026, in Bento Gonçalves, Rio Grande do Sul, Brazil, bringing together approximately 200 exhibiting brands showcasing ready-to-assemble and custom-made furniture, upholstery, mattresses, décor, and services.
Focused on a professional audience, Movelsul serves as a key meeting point where retailers, architects, retail chains, interior designers, and other industry specifiers discover new product launches, establish partnerships, and conduct business with Brazil’s leading manufacturers. Another highlight of the trade fair is the strong presence of international importers, attracting buyers from countries such as Uruguay, Mexico, Chile, Colombia, India, Ecuador, South Africa, and the United Kingdom, among others.
Held since 1977 by the Furniture Industry Association of Bento Gonçalves (Sindmóveis), Movelsul Brasil is recognized for fostering strategic connections between exhibitors and a highly qualified audience. “Throughout its history, Movelsul has established itself as a hub for networking, business development, and professional growth. It is not just another trade fair — it is a true connection-driven event,” emphasizes Cíntia Weirich, president of the organization. “The commemorative 25th edition reinforces the longevity of our commitment to innovation, competitiveness, and the development of the furniture sector,” she adds.
BEYOND BUSINESS
As part of the preparations, Movelsul Brasil’s organizers are developing initiatives to stay even closer to their audiences. One such initiative is the Talk Series, which brings together experts in areas such as marketing, e-commerce, and international markets to provide valuable insights to industry professionals in the lead-up to the fair.
The first talk, focused on marketing for multichannel sales, will take place on March 12 at 8:30 a.m., presented by Samuel Gonsales — an expert in omnichannel strategies, management systems, and e-commerce, as well as managing partner of Expoecomm, a traveling e-commerce trade fair that will serve as a content partner for Movelsul 2026. All sessions will be free of charge and live-streamed via Movelsul Brasil’s YouTube channel.
During the August event, visitors will also have the opportunity to explore the showcase featuring finalist and award-winning products from the 27th Salão Design Award — the most traditional furniture design award in Latin America. This exhibition booth will be located at Movelsul Conecta (Pavilion E), a space dedicated to corporate furniture, custom furniture, design, innovation, and free talks presented at the Knowledge Arena.
Another opportunity for professional development will be a new talk space specifically tailored to retailers and store owners (located in Pavilion A). VIP groups for architects, retailers, and importers are among the initiatives already confirmed.
ABOUT MOVELSUL BRASIL
Held since 1977 by the Furniture Industry Association of Bento Gonçalves (Sindmóveis), Movelsul Brasil is a B2B furniture trade fair for professional audiences, bringing together exhibitors of ready-to-assemble and custom furniture, mattresses, upholstery, décor, and services. The event is a benchmark for store owners, retail chains, corporate buyers, architects, designers, and importers.
EVENT DETAILS
Event: 25th Movelsul Brasil
Dates: August 17–20, 2026, from 12 p.m. to 7 p.m. (on the final day, visiting hours end at 5 p.m.)
Venue: Bento Gonçalves Event Park – Alameda Fenavinho, 481 – Bento Gonçalves, RS, Brazil
Advance registration: movelsul.com.br/en
Organizer: Furniture Industry Association of Bento Gonçalves (Sindmóveis)
