Besides bringing together the main national brands of furniture, upholstery, and mattresses, Movelsul Brasil is expanding its content program and will offer almost 40 free lectures during the four days of the fair, from August 17 to 20, at the Parque de Eventos in Bento Gonçalves (RS). The schedule was structured to meet different visitor profiles, with panels distributed across two thematic spaces: the Palco Varejo 360º and the Arena do Conhecimento.
Located in Pavilion A, the Palco Varejo 360º was developed especially for shopkeepers, retailers, and commercial managers. The program brings together market experts and executives to discuss topics such as marketing, sales, management, artificial intelligence, e-commerce, and digital transformation – in addition to market case studies. Everything is focused on practical application to increase the competitiveness and results of companies. The space is supported by partners such as Mercado Livre, Sebrae RS, and ExpoEcomm.
The Arena do Conhecimento is part of Movelsul Conecta, in Pavilion E, and will concentrate on content aimed at architects, interior designers, product designers, and other specifiers. The lectures will address trends, innovation, behavior, and project solutions. The speakers will share their experiences to inspire other professionals, creating moments of reflection on challenges and opportunities in segments such as architecture, design, and furniture. The Arena’s content partners are Club&Casa Design, Office Connection, and the Salão Design Award – the latter will have an exhibition featuring finalist and award-winning products in an exclusive booth at Movelsul Conecta.
The free program reinforces Movelsul Brasil’s positioning as a platform that, besides generating business, promotes relationship-building and qualification. “Those who visit Movelsul will get to see firsthand the new releases from over 200 exhibiting brands and can also attend panels that will certainly contribute to the development of the furniture sector,” highlights Cíntia Weirich, president of the Furniture Industry Syndicate of Bento Gonçalves – the entity organizing the fair, which is celebrating its 25th edition this year.
ABOUT MOVELSUL BRASIL
Held since 1977 by the Furniture Industry Syndicate of Bento Gonçalves (Sindmóveis), Movelsul Brasil is a furniture fair for a professional audience (B2B) – gathering exhibitors of furniture (mass-produced and custom-planned), mattresses, upholstery, decoration, and services. The event is a reference for visiting shopkeepers, retail chains, corporate buyers, architects, designers, and importers. The 24th edition, held in February 2025, gathered 19,868 visitors from 47 countries, with a projected business volume of over R$ 450 million.
SERVICE
What: 25th Movelsul Brasil
When: August 17 to 20, 2026, from 12 PM to 7 PM (on the last day, visits will end at 5 PM)
Where: Parque de Eventos of Bento Gonçalves/RS (Alameda Fenavinho, 481)
Accreditation, program, and more information: movelsul.com.br
Organized by: Furniture Industry Syndicate of Bento Gonçalves
Sponsorship: Banrisul, Banco Regional de Desenvolvimento do Extremo Sul (BRDE), Mercado Livre, Bento Gonçalves City Hall and Sayerlack
Support: Abimóvel, ApexBrasil, Aearv, Movergs, Sebrae RS, Mercado Livre, Abilux, ExpoEcomm, FCCS-RS, Federação Varejista do RS
