The largest furniture fair in Latin America, the 25th Movelsul Brasil will gather about 200 brands of furniture, upholstery, mattresses, and decoration at the Parque de Eventos in Bento Gonçalves (RS) between August 17 and 20. Besides the new releases from the main national manufacturers, those visiting Movelsul will be able to see up close the exhibition of the 27th Salão Design Award – one of the most traditional furniture design contests in the country. This year, 116 products signed by professionals and students will be presented, highlighting the 27 winners in different categories.
The director of the Salão Design Award, Priscila Manfroi, reiterates that the contest is a catalyst for opportunities for both the industry and designers. “The Salão Design Award transforms creativity into opportunity, showing, in every edition, that the market is constantly moving. For those who create, it is a chance to see a project gain recognition. For the furniture industry, it is a source of innovation,” she comments. “It is an award that inspires, connects people, and points to real solutions for demands such as technology and large-scale production, in addition to valuing sustainable choices and cultural influences,” she adds.
Made possible through the Rouanet Law of the Federal Government’s Ministry of Culture, the exhibition will be located next to Movelsul Conecta, in Pavilion E, which brings together exhibitors of custom-planned and corporate furniture, decoration, and technology for architects and designers working with furniture projects. Another attraction of the space is the Arena do Conhecimento, which will feature speakers such as Zanini de Zanine (designer), Paula Fiorentini (architect specialized in healthcare), Bruna Galliano (color and trend researcher), Ricardo Cappra (data scientist), and Jaime Portugal (architect and speaker on management).
ABOUT THE SALÃO DESIGN AWARD
The most traditional Latin American furniture design award, the Salão Design Award has been held since 1988 by the Furniture Industry Syndicate of Bento Gonçalves (Sindmóveis) with the aim of bringing designers and industries closer together. Besides making the sector more competitive, innovative, and sustainable, it creates an international showcase for the talent of professionals and students, enabling partnerships and market recognition. In these almost 40 years, the award has received over 17,000 projects submitted by participants from 39 countries.
The 27th edition of the Salão Design Award has master sponsorships from Interprint and Duratex, standard from Akeo, and special from Renna and SCA. The Alternative Woods Special Award is supported by the Forest Products Laboratory of the Brazilian Forest Service and includes a trip for the winner to visit the LPF headquarters in Brasília, as well as an immersion in a sustainable management region in the Amazon. The Design RS Special Award, a partnership with Sebrae RS, will take the winner on a mission to the Milan Furniture Fair 2027, in Italy.
ABOUT MOVELSUL BRASIL
Held since 1977 by the Furniture Industry Syndicate of Bento Gonçalves (Sindmóveis), Movelsul Brasil is a furniture fair for a professional audience (B2B) – gathering exhibitors of furniture (mass-produced and custom-planned), mattresses, upholstery, decoration, and services. The event is a reference for visiting shopkeepers, retail chains, corporate buyers, architects, designers, and importers. The 24th edition, in February 2025, gathered 19,868 visitors from 47 countries, with a projected business volume of over R$ 450 million. Sponsorship: Banrisul, Regional Development Bank of the Far South (BRDE), Mercado Livre, Bento Gonçalves City Hall, Sayerlack, and Sebrae.
