Fictitious characters have had success in the hallways of Movelsul. Some companies, such as Perfecto from Paraná, a mattress manufacturer, brought a bear called Perfecto, the company’ s mascot, to call the attention of the 35,000 visitors expected to visit the event until Friday. Who has been stealing hearts, however, is the princess working at Pura Magia booth, a manufacturer of furniture for children based in Arapongas, Paraná.
Uess Kelin, a 19-year old top model from Caxias do Sul with long blond hair and blue eyes wears a puffy pink dress that enhances her royal features. The company’s two main products are the Princesa Star and Belli lines, which Kelin represents properly as witnessed by the trade fair visitors who line up to take pictures with her.
In the outdoor area of Movelsul, companies that are not exhibiting at the show are also using characters to advertise their products and services. This afternoon (March 27), Marilyn Monroe, Charles Chaplin and two pirates were circulating the entrance hall of the pavilions.
More about Movelsul Brasil
Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.
Movelsul Brasil is held every two years, bringing together exhibitors of products for:
- Offices
- Kitchens
- Bedrooms
- Laundry rooms
- Bathrooms
- Gardens
- Living and dining rooms
- Home appliances
- Rugs
- Upholstery
- Mattresses
The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.
Service | Movelsul Brasil 2012
Furniture Fair and complements for shopkeepers and importers
Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)
Free admission by registering. Open only to professional visitors.
For more information on furniture fair:
