The installation the fair will start on Wednesday involving more than three thousand people
Starting this Wednesday, March 12, the installation teams of nearly 300 exhibitors at Movelsul Brasil 2014 will begin to construct the booths at the fair, which takes place from March 24-28 at Parque de Eventos in Bento Gonçalves. Approximately three thousand people are involved, drumming up business for hotels and restaurants, even 15 days before the event.
The major furniture and accessories fair in Latin America, Movelsul Brasil 2014 showcases launches of products aimed at the new Brazilian middle class furniture sector. Held since 1977 by the Furniture Industry Association of Bento Gonçalves (Sindmóveis), the event will welcome more than 38,000 visitors. The 19th edition of the show is expected to generate an estimated US$ 300 million in business.
The President of Sindmóveis Henrique Tecchio, points out the relevance of the trade shows for the recognition of Bento Gonçalves as a destination for business tourism. According to the Association of Hotels, Restaurants, Bars and Related Businesses (SHRBS), during the fair hotels in the city reach 90% of their business capacity, which is similar to the high tourist season during the winter time. “These figures impact the local economy – especially when we consider that, in addition to visitors and exhibitors , there are thousands of installation contractors and service providers, he says.
In 2014, Movelsul Brasil will comprise a total of 57,000 square meter show floor at Parque de Eventos, following the segmented-based format by product type started in 2012.
Thus, Pavilions A, B, C and D will feature manufacturers of furniture for:
- Offices
- Kitchens
- Bedrooms
- Laundry rooms
- Bathrooms
- Gardens
- Accessories
Pavilion E will exhibit upholstery, mattresses, furniture for dining and living rooms and complements. Home appliances and rugs will have their representatives in pavilion F.
More about Movelsul Brasil
Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.
Movelsul Brasil is held every two years, bringing together exhibitors of products for:
- Offices
- Kitchens
- Bedrooms
- Laundry rooms
- Bathrooms
- Gardens
- Living and dining rooms
- Home appliances
- Rugs
- Upholstery
- Mattresses
The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.
Service | Movelsul Brasil 2014
Furniture Fair and complements for shopkeepers and importers
Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)
Free admission by registering. Open only to professional visitors.
For more information on furniture fair:
www.facebook.com/movelsul.brasil
