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Movelsul Brasil 2020 will have 251 exhibitors

Movelsul Brasil 2020, the largest furniture fair in Latin America for retailers and importers, will begin in two weeks where the national furniture industry will present its new products to retailers, importers and specifiers in Brazil and abroad. With 100% of its exhibit spaces sold, the fair will have 251 exhibitors showing high-end decor items, custom designed furniture, technologies and services to visitors.

The 22nd Movelsul Brasil is focusing on new product segments and projects associated with innovation to attract highly qualified visitors. The work to bring in attendees has been intensified resulting in a large group of professionals who will be visiting Movelsul Brasil invited by the event, totaling 300 national shopkeepers and 100 foreigners. Importers will negotiate with exhibitors in general, with design studios and specifically with corporate furniture manufacturers (furniture for offices, hospitals, POSs, hotels and stores/franchises).

Pavilion C: innovative companies

The newcomers and those returning to Movelsul Brasil will exhibit their full potential for innovation in pavilion C, including companies with value-added design, medium and high-end products, and other small companies. Some brands that have confirmed their exhibition in this pavilion are Hara, Selff Design, Estofados Ilha Bela, Essere, Bell Design in addition to Versado, SCA’s new brand for carpentry, occasional furniture, Corian and Slimstone.

Pavilion F is fully renovated

The major new feature of Movelsul 2020 is a whole pavilion dedicated to great business: Corporate Space, Technoretail, Design and Decor located in Pavilion F, which will bring together exhibitors focused on the corporate, custom-designed, interior design and technology segments, offering multi-level solutions to the visitors attending the fair.

Through this initiative, Pavilion F will have three specific segments: custom-designed furniture, interior design and retail solutions. The space dedicated to retail solutions will include companies that develop products and services in the fields of technology, logistics, management and credit.

In addition to the exhibition, the fair will organize meetings between exhibitors and buyers of corporate furniture, investors and specifiers of this segment. The Movelsul Corporate Meeting will bring together specifiers of five segments of corporate furniture and exhibitors at the fair. These meeting opportunities will be aimed at manufacturers of furniture for offices, hospitals, POSs, hotels and stores/franchises.

Sponsored by Banrisul and Sayerlack, and organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales environment and image enhancement for the furniture, decoration and accessories industry.

Special projects that boost the fair

Movelsul TechnoSpace + Labex + Herval

A major attraction of Movelsul Brasil 2020 will be Technospace in pavilion F, where visitors will be able to get to know, in an interactive space, technological innovations that enhance the consumer’s journey. It will be an exercise for the understanding of technologies, human behavior and sustainable solutions, in a partnership between Movelsul and Herval, a furniture and mattress company that has been operating in the market since the 1970s, and the Consumer Experience Lab (Labex) of the Business School of PUCRS and Paim Comunicação, supported by IPlace.

An inspiring booth that will present the possibility of these technologies being implemented by shopkeepers and other visitors, suggesting “how to be relevant to consumers throughout their journey?” and exhibiting innovations that can be incorporated into their points of sale.

Salão Design Award

Movelsul Brasil 2020, a space for great business, is a source of inspiration and new ideas for shopkeepers and importers, with concurrent projects such as the Salão Design Award – the great Brazilian furniture design award. During the next Movelsul Brasil from March 16-19, the Salão Design booth located in pavilion A will exhibit the award winners of the 23rd competition, in addition to the exhibition of product in Pavilion F. The award ceremony will be held on March 18.

This year’s competition had a series of first-time award winners from several Brazilian states – Ceará, Paraná, Rio Grande do Sul, Santa Catarina and São Paulo – in addition to Uruguay. The awarded entries, honorable mentions and special categories totaled 14 award winning products. Sponsored by Berneck, Interprint and Brasmacol, the Salão Design Award is the main Brazilian furniture design award, which has been held since 1988 by Sindmóveis Bento Gonçalves. Along its history, the competition has received 15,040 entries.  

Movelsul instagramável

Movelsul Brasil 2020 will have two scenographic lounges furnished with a selection of products made by some exhibitors and signed by two important influencers in the architecture and design segment: designers Mila Rodrigues and Paulo Biacchi.

The idea of this project with the curatorship of the designers is to present a new approach to the exhibitors’ new products, considering the characteristics of the hybrid use of furniture and the demand for visually publishable spaces. It will consist of two 20-sq.m. areas located in pavilions B and F at the fair the latter is sponsored by Soprano.

Service | Movelsul Brasil 2020

Furniture Fair and complements for shopkeepers and importers

When: March 16 – 19, 2020, 12 pm – 7 pm

Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)

Free admission by registering. Open only to professional visitors.

For more information:

www.movelsul.com.br

www.salaodesign.com.br

www.facebook.com/movelsul.brasil

www.facebook.com/premiosalaodesign

www.facebook.com/raizprojectoficial

www.instagram.com/movelsulbrasil

www.instagram.com/premiosalaodesign

www.instagram.com/raizproject